Demographics

Demographics is statistical data relating to the population and particular groups within it, such as social class, gender and occupation. 

It is important for me to understand demographics as I would be able to use the statistics found to decide what I would like to feature in my magazine such as artists, competitions and prizes, how I would present my magazine to my target audience, using colours, images and text, the price of my magazine, whether it was low in price or high, whether it will be a monthly or weekly issue, and places it would be sold. 

I can use the statistics to see what the demographic range I am aiming my magazine at is interested in, and by choosing to feature things in my music magazine that this demographic range is interested in, they would be more inclined to buy it, by changing the way I would present my magazine it would make it more appealing to my chosen demographic range, by making the price of the magazine affordable to those within my demographic range and by deciding whether to issue it monthly or weekly, which would contribute to how much money my target audience would spend overall on the magazine, would determine whether a lot of people would buy my magazine or not, so if I changed all of these things to suit the demographic range my magazine is targeted at, the rate of consumption of my magazine will increase. 

For example, if I decided my target audience was the demographic range C1, which is the lower middle classes, then my magazine would feature things that they are more interested in, rather than what another demographic range such as B, which is the middle class. As well as changing what is featured, I would also change the price of my magazine and whether it is issued weekly or monthly, to fit the amount of money earned by the demographic range I have chosen.

I have decided that the demographic range of my magazine will be C2/C1. I will appeal to this audience by having competitions with prizes that this demographic would be interested in, such as tickets to go and see bands live and merchandise of artists featured within the magazine, making sure the price of my magazine is around £2.00 and that it is issued monthly so that this chosen demographic would be able to afford most issues published, having around 100 pages in every issue featuring interviews with current artists, concert listings, and album reviews etc, as this is the conventional amount of pages in most magazines with this demographic range as its target audience, and it will be sold in places like supermarkets, news agents, gyms, etc because they are places that those within this demographic range go to.